Cocktail box
A kit to allow people to make cocktails at home using the craft gin created by Spirit of Hertfordshire distillery. Including all necessary ingredients, a recipe card, and garnish.
Trends
Cocktail drinking has become more and more popular, with people wanting to try a drink that is exciting and different. From March 2020 alcohol consumption at home increased, due to COVID, as more people drank at home than in bars and restaurants. With this came a big increase in people buying at-home cocktail kits to easily make their favourite cocktails.
Cocktail kits
The first, and one of the most popular gins made by Spirit of Hertfordshire, uses an Art Deco pattern as part of the label design. With cocktails being popular in the 1920’s, this art movement seemed fitting for aspects of the cocktail kit.